Innovation with Intention: Introducing the New fare•well

Fare•well is stepping into a new chapter, committed to aiding those who dedicate themselves to bettering our community. 

Our vision, "Helping those who help others," is at our heart. 

We are not just embracing a new look with the rebranding – we’re redefining our mission to empower community-focused organizations through innovative digital solutions.

Why the Rebranding? 

Our rebranding is about more than just a name change. It's a reaffirmation of our commitment to our clients and community. 

The shift from Farewell Media to fare•well pays homage to our roots in Bend, Oregon — known initially as Farewell Bend — while emphasizing our mission to help our clients "fare well" digitally. 

Our new tagline, "innovation with intention," captures the essence of all our work: intentional, impactful, and forward-thinking.

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Living Our Core Values

Our core values at fare•well guide our approach and resonate with each of our team members. These values guide us in every project and interaction, ensuring we deliver exceptional digital products and foster mutual growth and respect.

Calm Confidence 

Facing challenges with composure and clarity, making informed decisions without panic, and exuding quiet strength in solutions and interactions

Innovate and Grow

Cultivating a culture of continuous improvement and perpetual learning, turning fresh ideas into practical applications, encouraging personal development and professional growth, and ensuring everyone leaves Farewell Media with more confidence than when they started.

Mindful Productivity 

Creating systems that work efficiently to avoid overwork. This includes embracing automation and innovation to reduce tedious tasks, prioritizing work-life balance by optimizing tasks, caring for mental, physical, and emotional well-being, and finding and sharing innovative solutions with the team and clients.

Shared Success

Collaborating effectively within and across teams, valuing each member's contributions to collective success. This involves partnering with clients as an extension of the team, working towards shared goals, and finding joy in everyone's successes, both clients and the team.

Love What You Do

Finding joy in every project, knowing it makes a real difference, being fueled by the passion for the company's mission in every task, and celebrating the impact made in the community and beyond.

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Intentional Design: The Art Behind fare·well’s Visual Identity

At fare·well, every design choice is made with intention. Our rebranding is not just a fresh coat of paint but a thoughtful realignment of our visual identity to reflect our core values and mission.

Typography: A Balance of Approachability and Precision

Gooper

Our logotype features Gooper, a friendly serif font with imperfect details, giving a hand-drawn feel that emphasizes our approachable and human-centric design philosophy. We also use Gooper for headlines and emphasis, adding a touch of elegance and formality when needed.

Geist

Our primary typeface, Geist, is used for headings and body text. It’s a versatile sans-serif font that exudes modernity and clarity, ensuring our message is always easy to read and professional.

Geist Mono

For alternate uses, we incorporate Geist Mono, a monospaced variant that adds technical precision, perfect for highlighting code snippets or detailed instructions.

Color Palette: Modern, Friendly, and Inclusive

Our color palette is designed to be modern yet approachable, reflecting our commitment to innovation and community. Here’s a breakdown of our primary colors and the rationale behind them:

Sandy White (#F5F0EA): A soft, neutral base with a clean and calm background, making other colors stand out.

Lava Black (#181717): Bold and robust, it’s used to provide contrast and emphasis.

Juniper Blue (#D2DBE1): A calm, soothing color that conveys trust and stability.

Sage Green (#DFDB8A): A natural hue representing growth and sustainability.

Desert Beige (#DDD3CA): Earthy and warm, it provides a grounded, welcoming feel.

Sunrise Lavender (#DDB795): A fun pop of color emulating Central Oregon morning skies.

Sage Green (#B0C0A9): A soft green that evokes a sense of calm and mindfulness.

Pinesap Orange (#DDB795): A rich, organic color that adds depth and sophistication.

Lichen Yellow (#F8FAA): A vibrant yellow used for details, illustrations, and emphasis.

These colors create a visually cohesive and engaging experience, with each hue carefully selected to evoke specific emotions and reinforce our brand values.

Visual Elements: Creating a Consistent Look and Feel

We use zoomed-in image gradients with a 10% transparent white noise texture laid on top to create a soft, grainy look for our photos. This technique adds depth and warmth, making our visuals more inviting. Additionally, we employ heavily curved border radii on all shapes and images, reinforcing our brand's friendly and approachable nature.

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Helping You Help Others

We invite you to join us as we begin this exciting new chapter! For those passionate about making a difference, fare·well is your partner in navigating the digital world with ease and expertise. Together, let’s innovate with intention and help those who help others.

Our Guided Growth package is designed to support you every step of the way, offering tailored strategies and insights to elevate your digital presence. Additionally, our ADA website audit ensures your site is accessible to all, demonstrating your commitment to inclusivity.

Request a Free ADA Website Audit with a 30-Day Growth Guide

Whether you’re looking to optimize your existing site or embark on a complete redesign, fare·well is here to help you succeed. Let’s work together to create a better digital future for your community-focused organization.