Fare•well News
More Than A Name: The History of Farewell Bend, Oregon
Bend, Oregon, is a place steeped in rich history, tracing back to the days when pioneers traversed the Oregon Trail in the mid-1800s. As early settlers journeyed westward, they often followed the Deschutes River, which served as a vital lifeline. The area now known as Bend was the final point where travelers could view the river before parting ways with it, hence the name "Farewell Bend." It was a poignant moment, a last farewell to a reliable resource before venturing into more unpredictable terrain.
During the 19th century, the site became a key crossing point for fur traders, explorers, and settlers pushing west toward new opportunities. Bend’s location, at the river's bend, made it a convenient resting point, and it quickly became a popular stopover for those journeying through Central Oregon. As the town grew, Farewell Bend was officially shortened to "Bend" when the town was incorporated in 1905. Despite the name change, the spirit of resilience and exploration that defined the area during the pioneer era continues to influence Bend’s identity today.
The fare•well Connection
Located in Bend, Oregon, our agency takes direct inspiration from this historical backdrop. The name “fare•well” reflects both a literal and symbolic departure. Just as the early settlers bade farewell to the Deschutes River before continuing their journeys, we help businesses and organizations say goodbye to their outdated strategies and tech stack and embrace innovative digital solutions.
fare•well was founded with this spirit in mind, recognizing that modern businesses also face an ever-changing landscape. By helping organizations navigate the complexities of digital growth, fare•well draws from Bend’s pioneering heritage. Our agency embodies the same resilience and determination that shaped Bend’s history, guiding clients on their own journeys of discovery and success in the digital world.
Why "Farewell" Matters Today
The name "fare•well" is more than just a homage to history; it’s a reflection of Bend’s continued legacy of innovation. The town that once served as a crossroads for pioneers now shines as a hub for outdoor adventure, tech startups, and community-driven growth. fare•well taps into this history, helping Central Oregon businesses and organizations move forward by creating digital solutions that blend creativity with cutting-edge technology.
Much like the settlers who left the river to explore the unknown, fare•well empowers our clients to embrace change, ensuring their success in a fast-paced digital environment. We are committed to helping clients evolve while staying rooted in the values that matter most—just as Bend itself has grown while preserving its deep connection to the past.
References
- Visit Bend. History and Heritage of Bend, Oregon. Retrieved from Visit Bend
- Western Home Journal. A Historical Look at Bend. Retrieved from Western Home Journal
