REDI

‍REDI Website Redesign Goals

REDI’s mission is to foster economic growth and strengthen community connections, and it sought to enhance the website experience to serve that mission better. The website must showcase Redmond’s unique advantages, streamline resource access, and empower the team to respond quickly to evolving needs.

Highlight Redmond’s potential

• Crafted a visually compelling design that showcases Redmond, Oregon’s natural beauty and diverse business opportunities.  
• Integrated storytelling highlights REDI’s achievements and showcases the success stories of the businesses they have supported.
• Transitioned REDI to Webflow, a reliable and scalable platform that enhances its digital presence with modern functionality and aesthetic appeal. 

Create engagement-rich features for the community 

• Integrated interactive contact forms and inquiry tools to encourage businesses to connect directly with REDI.
• Digitized previously inaccessible content to create a smoother experience for stakeholders and reduce barriers to accessing key resources.

Create an intuitive and simplified user experience.

• Updated the website layout to help businesses quickly locate incentives and resources and connect with REDI.
• Merged several pages to create a smoother user experience, removing unnecessary hurdles for all visitors.
• Swapped out bulky paper forms and outdated PDFs for modern digital forms integrated into the site, making it easier and more convenient for users.

Strengthen visibility and website accessibility.

• Optimized for targeted keywords like “business incentives” and “Redmond economic development,” increasing search visibility and attracting the right audience.
• Achieved WCAG 2.1 accessibility standards, ensuring the site is inclusive and user-friendly.

‍Empower the REDI team to manage their website confidently.

• Delivered in-depth website training, equipping the REDI team to confidently manage their website, update content, and respond quickly to new opportunities.
• Leveraged Webflow’s powerful CMS for easy management of blogs, events, sponsors, and case studies—saving the REDI team time and eliminating reliance on technical support.

Looking to the future of Redmond

‍REDI’s new website has a modern aesthetic and is a high-performing tool for economic development. By prioritizing usability, accessibility, and team empowerment, the new platform has made it easier for businesses to connect, grow, and thrive in Redmond.‍

‍At fare•well, we don’t just build websites—we create tools that solve problems, drive growth, and empower teams to achieve their goals. REDI’s success is a testament to the transformative power of thoughtful design and intentional execution.