La Pine Community Health Center

La Pine Community Health Center partnered with fare·well to enhance its digital presence, improve accessibility, and increase engagement. The goal was to create a website that served a diverse audience while ensuring ease of access for all users.

Challenges

• Multilingual Accessibility: The previous website lacked multilingual support, limiting access for non-English speakers in the community.
• Limited Engagement: Website traffic and user interaction were below expectations, indicating the need for improved navigation and visibility.
• Accessibility Compliance: The site required significant improvements to meet WCAG standards and provide an inclusive experience for all users.

Solution

fare·well implemented a strategic website redesign focusing on three core areas:

1. Multilingual Support

• Integrated three languages to serve a diverse patient base, ensuring critical healthcare information is available to non-English speakers.
• Implemented a user-friendly language toggle for seamless navigation.

2. Improved Engagement & Performance

• Optimized site structure and user pathways to increase engagement and ease of use.
• Applied best practices in SEO and UX to drive traffic and improve discoverability.
• The redesigned website achieved 1,200 clicks in the first 28 days, setting a new record for site engagement.

3. Accessibility & Compliance

• Ensured the website met 98% accessibility compliance as measured by SilkTide.
• Implemented WCAG 2.1 AA standards to support users with disabilities.
• Enhanced contrast ratios, keyboard navigation, and screen reader compatibility.

Impact

The new La Pine Community Health Center website now serves as a central hub for healthcare information, making it easier for patients to access essential services in their preferred language. With increased engagement and near-perfect accessibility, the redesign successfully met the organization’s goals while positioning them as a leader in digital inclusivity.

By focusing on accessibility, engagement, and multilingual support, fare·well delivered a website that truly meets the needs of La Pine Community Health Center’s diverse community. This project exemplifies the power of intentional digital strategy in improving healthcare access and user experience.

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