Client Goal:
When Hayden Homes Ampitheater initially approached us, they sought website support for their Wix website. After some discovery, we found that Wix's limitations created unnecessary work for their marketing team. By switching to Webflow, we were able to remove several day-to-day tasks for their team while also creating a new system that improved their SEO and site quality. Since moving to Webflow, there has been a dramatic increase in organic website traffic.
Design for Entertainment and Excitement
- Created a vibrant and dynamic design that captures the energy of live music and outdoor events.
- Incorporated bold visuals and artist imagery to build excitement and highlight featured performances.
Simplify Event Discovery and Ticketing
- Developed event listing pages with filters for dates, genres, and artists to make browsing easy.
- Streamlined the ticket purchasing process with clear calls-to-action and integrated checkout options.
SEO and Accessibility Optimization
- Optimized for keywords related to live concerts, outdoor venues, and event schedules to increase visibility.
- Ensured the site met WCAG accessibility standards for inclusivity and usability.
Engagement and Visitor Tools
- Integrated event reminders, email sign-ups, and social media links to keep fans informed and engaged.
- Added venue details, parking info, and FAQs to enhance the concert experience.
14,518
new keywords 1 year after Webflow migration
95%
UX Score
47%
increase in website traffic