Client Goal:
With the goal of providing affordable homeownership opportunities, First Story wanted a website that would inspire donors, simplify the application process for families, and showcase their impact in building stronger communities.
Design for Impact and Trust
- Created a warm and inviting design that reflects First Story’s mission of building hope and stability through homeownership.
- Incorporated real-life success stories and visuals to highlight community impact and donor contributions.
Simplify Navigation and Applications
- Streamlined navigation to make it easy for families to apply for homes and donors to contribute to the cause.
- Added dedicated program pages to clearly explain eligibility requirements and application steps.
SEO and Accessibility Optimization
- Optimized the site for keywords related to affordable housing programs and homeownership opportunities to attract organic traffic.
- Ensured the site met WCAG accessibility standards for inclusivity and usability.
Lead Generation and Donation Tools
- Integrated donation forms and recurring giving options to boost fundraising efforts.
- Added email sign-up forms and impact reports to engage donors and keep supporters informed.
500
Clicks from Google Search in 28 days
100%
SEO Health Score
35%
increase in organic traffic