First Story

Building a foundation for storytelling and impact

Client Goal:

With the goal of providing affordable homeownership opportunities, First Story wanted a website that would inspire donors, simplify the application process for families, and showcase their impact in building stronger communities.

Design for Impact and Trust

  • Created a warm and inviting design that reflects First Story’s mission of building hope and stability through homeownership.
  • Incorporated real-life success stories and visuals to highlight community impact and donor contributions.

Simplify Navigation and Applications

  • Streamlined navigation to make it easy for families to apply for homes and donors to contribute to the cause.
  • Added dedicated program pages to clearly explain eligibility requirements and application steps.

SEO and Accessibility Optimization

  • Optimized the site for keywords related to affordable housing programs and homeownership opportunities to attract organic traffic.
  • Ensured the site met WCAG accessibility standards for inclusivity and usability.

Lead Generation and Donation Tools

  • Integrated donation forms and recurring giving options to boost fundraising efforts.
  • Added email sign-up forms and impact reports to engage donors and keep supporters informed.

500

Clicks from Google Search in 28 days

100%

SEO Health Score

35%

increase in organic traffic