First Story

Client Goal:

With the goal of providing affordable homeownership opportunities, First Story wanted a website that would inspire donors, simplify the application process for families, and showcase their impact in building stronger communities.

Design for Impact and Trust

• Created a warm and inviting design that reflects First Story’s mission of building hope and stability through homeownership.
• Incorporated real-life success stories and visuals to highlight community impact and donor contributions.
  

Simplify Navigation and Applications

• Streamlined navigation to make it easy for families to apply for homes and donors to contribute to the cause.
• Added dedicated program pages to clearly explain eligibility requirements and application steps.
  

SEO and Accessibility Optimization

• Optimized the site for keywords related to affordable housing programs and homeownership opportunities to attract organic traffic.
• Ensured the site met WCAG accessibility standards for inclusivity and usability.
  

Lead Generation and Donation Tools

• Integrated donation forms and recurring giving options to boost fundraising efforts.
• Added email sign-up forms and impact reports to engage donors and keep supporters informed.