Client Goal:
With the goal of driving economic development and supporting businesses in Central Oregon, EDCO wanted a website that would highlight regional opportunities, attract businesses and investors, and streamline access to resources for entrepreneurs.
Design for Growth and Professionalism
- Created a clean and professional design that reflects EDCO’s leadership in economic development.
- Incorporated data-driven visuals and success stories to showcase regional growth and business opportunities.
Simplify Navigation and Resource Access
- Developed organized resource pages to provide quick access to funding programs, business tools, and regional data.
- Streamlined the site structure to help entrepreneurs and investors find relevant information easily.
SEO and Accessibility Optimization
- Optimized the site for keywords related to business growth, economic development, and Central Oregon investments to improve visibility.
- Ensured the site met WCAG accessibility standards for inclusivity and usability.
Lead Generation and Event Integration
- Added event calendars and registration tools to promote networking opportunities and workshops.
- Integrated lead capture forms and contact options to connect businesses with EDCO’s support team.
600
clicks from Google Search in 28 days
+174%
clicks from Google Search
100%
SEO Health Score
fare·well served as a true partner in developing a new website for EDCO. They identified workflow efficiencies, presented ideas to our team, and proactively found solutions based on our feedback. I highly recommend working with the fare·well team.
Nicole McNew
EDCO