Deschutes River Conservancy

Client Goal:

With the goal of protecting and restoring the Deschutes River Basin, the Deschutes River Conservancy wanted a website that would inspire community involvement, increase donations, and educate visitors about conservation efforts.

Design for Conservation and Impact

• Created a nature-inspired design that reflects the beauty and importance of the Deschutes River.
• Incorporated compelling visuals and storytelling to highlight conservation projects and successes.
  

Simplify Navigation and Resource Access

• Developed educational resource pages to inform the public about water conservation and restoration efforts.
• Streamlined the donation process and added volunteer sign-up tools to boost community engagement.
  

SEO and Accessibility Optimization

• Optimized for keywords related to river conservation, watershed restoration, and sustainable water management to improve search rankings.
• Ensured the site met WCAG accessibility standards for inclusivity and usability.
  

Lead Generation and Engagement Tools

• Integrated donation forms and membership sign-ups to drive fundraising efforts.
• Added event calendars and news updates to keep the community informed and engaged.